Etta Dress Flannel Flower

I love this dress!! This is my go-to piece, I dress it up for work days with boots and a jacket and on weekends I go casual with leggings and runners. So comfy and flattering.

I’m very happy with my purchase. The material is good quality and is as advertised. I haven’t given this dress 5/5 because the dress is a little bulky at the back but I think once it is washed a few times the fabric will soften and sit better.

Absolutely delighted with this dress. First, absolutely love the colours and fabric - very good quality- slightly thicker than the floaty dresses. . Also love the detail- V neck pleasing, and easy access deep pockets (useful for phone if you don’t want to rummage for it in hand bag), great length so I don’t need to have it shortened (I’m 5 foot 4”) and it’s easy to get on and off without zip. I like the slight curve (concave)at the front-where the bodice (top) section joins the lower part. It’s helpful having size guide but I still sometimes have difficulty choosing right size 10 or 12 especially choosing a new style (this is my first Etta dress). The size 10 nicely and kindly skims this mature mum tum woman’s body! Altogether a marvellous gardenia creation. Love it.

My Etta in Dianthus has become a firm favourite! Flattering style and cut, divine print. I feel great wearing it and have had so many complements. Thank you Karma East 😍

My 2 Etta dresses are favourites. I have worn them all over the world. Easy to pack and wear and feel fabulous. Perfect for summer days or even in autumn & spring by adding cut/off leggings.

Just received my 2 Etta dresses in the post.
They fit perfectly, (I got the L/14, I'm a bit in between sizes as I'm top heavy) the design is simple and elegant and my phone fits easily in the pocket, won't fall out! The fabric is soft and colourful. Easy to iron if you can be bothered, but I won't be, no need to they look fantastic as they are.

This is an absolutely beautiful dress. The first time I wore it, I received so many comments and requests to know where I got it from. The pattern is gorgeous and the fabric is very high quality. The dress sits beautifully and is very comfortable and cool.

I purchased an Etta Obsidian size S. The colours of the print were rich and beautiful. Great pockets. Fitted well around the bust but I had to return it because it made me look 6 months pregnant. It really flared out forwards and was not at all flattering. Also a bit hard to get on and off without a zip.

Received the gorgeous Etta dress in Gardenia this morning, my first Karma East purchase. I love the beautiful fabric, and the dress has been machined and finished to a super high standard. Excellent quality for the price!
She's already washed, dry and ready for the next hot day - the fabric did stiffen slightly on drying, but relaxed again with a quick steam press. Thank you for the sizing info you provide for a each style, this is so helpful. I will be buying from you again 😊💃

I was not sure what to expecte when I ordered my first Etta dress in the Neela print but, when it arrived promptly in the mail, I was so delighted with the quality and design that I immediately ordered a second dress in the Obsidian print. I feel so feminine and cool in these beautiful cotton prints which are especially comfortable to wear in warm weather. They are perfect for wearing during the day - formal or informal, and my Obsidian dress is also perfect for a night out when dressed up with some special jewellery. PS: I absolutely adore the lovely deep pockets!