$89.00 AUD

Etta Dress Flannel Flower

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Introducing the Etta Dress in this gorgeous green based floral print, Flannel Flower. Made from 100% cotton, this versatile and comfortable dress is perfect for any occasion with its V-neck and empire waistline, it flatters any figure. Convenient pockets make it practical for everyday wear. With no zip, simply slip it on and go. Wear with flats or heels, add leggings, boots and a cardigan for a stylish look in cooler weather. 

  • 100% cotton dress
  • Pockets
  • Model is 173cm and wears size XS
  • Hand wash separately. Line dry in shade.

Collections: Short Sleeve Dresses & Cotton Dresses

View more Flannel Flower print here

Customer Reviews

Based on 141 reviews
94%
(132)
5%
(7)
1%
(2)
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P
Paula
Lovely pattern-obsidian

Ordered the Etta and a Frankie. Frankie material is so much softer and still feels light with lining. The Etta doesn’t need lining, but the fabric is very stiff/crisp. I have washed it several times and used baking sofa, but it’s taking ages to soften up. The ‘tummy disguising’ factor doesn’t really work yet because the crisp fabric sticks out, especially when you sit. I took darts in the front.
Also the style was very long. I chopped off 12 cm! Then I took in the sides to get more shape. I basically turned it into a different dress because it seemed to age me. However I like it now and hope it will soften up more.

Hi Paula,

Thank you for taking the time to leave a review for the Etta Dress Obsidian. We appreciate your feedback and are glad that you were able to make the necessary alterations to make the dress work for you. We apologize for any inconvenience you experienced with the fabric and will pass along your comments to our design team for future improvements. We hope that with more wear and washes, the fabric will continue to soften up for you. If you have any further concerns, please don't hesitate to reach out to us. Thank you for choosing our product!

Best,
Cherry

H
Helen
Etta is the one

I purchased 3 different Karma East dress styles to try, and all are great quality, comfortable, roomy and beautiful prints. The length, V-neck and flowiness make the Etta style the winner for my apple-ish shape figure. It was more flattering than the Frankie style for me personally. The size 12 is generous, I wonder if I could have gone for a 10, but the 12 is comfortable. Will definitely be purchasing more Ettas in future,.. and I love the pockets too!!!!!!

Hi Helen,

Thank you so much for taking the time to leave us a review. We are thrilled to hear that you are loving our Etta dress in Midnight Reverie. It's great to know that it flatters your figure and that you find it comfortable and roomy. We always strive to provide high quality and beautiful prints for our customers. We hope you continue to enjoy your Etta dress and we look forward to having you as a customer in the future. Thank you for your support!

Best,
Cherry

A
ANNETTE BRETTELL
First Experience

Recently I had my first experience purchasing products from Karma East and was very impessed with the service, communication and quality of the products. I will certainly be looking to purchase more products in future.

Hi ANNETTE,

Thank you for your kind words and for choosing to shop with Karma East. We are thrilled to hear about your positive first experience with us and we appreciate your feedback on our service, communication, and product quality. We look forward to providing you with more exceptional products in the future.

Best,
Cherry

C
Carol Seidel
A bit crisp!

I love the look of this dress, but it doesn't have the soft cotton lining like the previous round-neck dress I purchased. I found the material to be too stiff and it stays like that even after washing. I love the v-neckline. I find all the Karma East dresses are a snug fit around the bust, even though I have a small bust, so be aware of that when ordering.

Hi Carol,

Thank you for your feedback on our Etta Dress Flannel Flower. We appreciate your love for the design and v-neckline. We apologize for any inconvenience caused by the stiff material and snug fit. We will definitely take this into consideration for future designs. In the meantime, we suggest washing the dress with fabric softener to help with the crispness. Thank you for your support and we hope you continue to enjoy our products. Have a lovely day!

Best,
Cherry

D
D.D.
Cool flattering comfort

The Karma East Etta Dianthus is a first for me in this style. I was attracted to the joyous print, V neckline, excellent sleeve length and undefined style sillouette which would be so cool for summer. A medium weight cotton which does not need to be lined ticks all the boxes for a standout tropical summer dress. I've received many positive comments and proudly say it's "Karma East"!

Hi D.D,

Thank you so much for leaving a review for our Etta Dress Dianthus. We're thrilled to hear that you love the print, neckline, and silhouette of the dress. We designed it with summer comfort in mind, so we're glad to hear that it's living up to our intentions. We hope you continue to receive compliments while wearing it and we appreciate you proudly representing Karma East. Have a great day!

Best,
Cherry

J
Jackie LANGWORTHY
Etta Dresses

Bought two .. Dianthus and Flannel Flower. So pretty .. so cool.. so easy to wear..Any age can wear these dresses.. I am 82 and look good and feel good wearing .. have had lots of questions as to where i purchased .. so expect some more orders

Hi Jackie,

Thank you so much for your lovely review. We're thrilled to hear that you are enjoying your Etta Dresses, especially the Dianthus and Flannel Flower designs. It's great to know that they are easy to wear and suitable for any age. We're also happy to hear that you receive compliments and are spreading the word about our dresses. Thank you for your support and we look forward to serving you again in the future. Have a wonderful day!

Best,
Cherry

A
Anne
Lovely print

My very first Karma East order and not sure why I hesitated for quite so long. Dianthus is a gorgeous print. For me the Etta style is quite generous in the body but fitted around the bust so my advice would be for potential buyers to check the style size carefully. So pleased that Karma East provides this. Love the pockets and material weight. Cotton is invariably a winner but with other companies the material can be quite thin. Not so here! Delivery was prompt given that I ordered in Dec.

Hi Anne,

Thank you for your lovely review. We are so happy to hear that you enjoyed your first Karma East order and that you love the Dianthus print on the Etta dress. We appreciate your advice for potential buyers to check the size carefully, as we want our customers to have the best fit possible. We also take pride in the quality of our materials and are glad you found the cotton to be a winner. We hope you continue to enjoy your Etta dress and thank you for choosing Karma East. Happy holidays!

Best,
Cherry

N
NZ Customer
Fits well

This dress fits nicely and I love the fabric. I will take it n slightly at the v neck to bring the shoulders in but only because I am narrow across the shoulders and it is an easy alteration

Hi NZ,

Thank you so much for taking the time to leave a review for our Etta Dress Dianthus. We're glad to hear that it fits nicely and that you love the fabric. It's great that you've found a way to make a small alteration to make it perfect for you. Thank you for choosing our product and we hope you continue to enjoy it!

Best,
Cherry

S
Sharon
Etta

I love this dress. Such a great shape

Hi Sharon,

Thank you so much for taking the time to leave a review for the Etta Dress in Flannel Flower. We're so happy to hear that you love the shape of the dress. We hope it makes you feel amazing whenever you wear it. Thank you for your support!

Best,
Cherry

S
Sharon
Etta botany

So comfortable and pretty

Hi Sharon,

Thank you so much for your lovely review! We're thrilled to hear that you find our Etta Dress in Botany print comfortable and pretty. We hope it brings you joy every time you wear it!

Best,
Cherry